CONTENT & COLLATERAL
It is very important to communicate right piece of message to various prospect personas. Also, a great challenge to combine all we know about the target prospects and offerings into compelling communications that inform, motivate and move your target audience for a profitable action. However, some of the factors we consider while selecting the collateral medium are:
- It should be precise engaging and most importantly it should follow the strict guidelines of your brand.
- Responsiveness of the target audience to a particular kind of marketing collateral, , as everyone may not be that open to email-flyers or cold calls but they can be responsive to highly informative webcasts or white papers.
- Thorough analysis of the target audience and the various ways they consume the information from outside world in terms of their inbox, LinkedIn, Facebook, newspapers, industrial specific magazines, etc.
- We select the most appropriate channel in terms of that can help us in reaching the max audience with the least cost.
- Time to prospect touch is also considered.